Privacy Policy – Cruise Forge

Last updated: 01/01/2026

About This Privacy Policy

Cruise Forge respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information we may collect when you visit Cruise Forge, contact us or interact with the website. It also explains why we use that information and the rights available to you.

Cruise Forge is an independent cruise information and editorial website.

Who Is Responsible for Your Information?

The person or organisation responsible for your personal information is:

Cruise Forge

hello @cruiseforge.com

For data-protection purposes, this person or organisation is the data controller.

Information We May Collect

The information collected depends on how you use the website.

We may collect:

Your name
Your email address
Information included in messages you send to us
Comments or reviews submitted to the website
Newsletter subscription preferences
Competition or survey responses
Your IP address
Browser and device information
General location information derived from your IP address
Pages visited and time spent on the website
Links clicked
Referring websites or search terms
Cookie preferences
Technical and security information
Records of correspondence

We do not intentionally collect sensitive personal information unless it is necessary and you knowingly provide it.

Please avoid including confidential medical, financial, passport or booking information in general contact messages.

How We Collect Information

We may collect information directly from you when you:

Contact Cruise Forge
Submit a form
Subscribe to updates
Leave a comment
Enter a competition
Respond to a survey
Send a correction or suggestion
Communicate with us through social media

We may also collect limited technical information automatically through cookies, server logs and similar technologies.

Third-party services used by the website may also collect information in accordance with their own privacy policies.

Why We Use Your Information

We may use personal information to:

Respond to enquiries
Manage website comments
Send requested newsletters or updates
Operate competitions or surveys
Improve website content and navigation
Understand how visitors use Cruise Forge
Maintain website security
Detect spam, fraud or misuse
Resolve technical problems
Manage complaints or correction requests
Keep appropriate business and legal records
Protect our legal rights
Meet legal or regulatory obligations

We will not use your information for an unrelated purpose without an appropriate reason or, where required, your consent.

Our Lawful Bases

UK data-protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we may rely on:

Consent

We may rely on your consent when you:

Subscribe to marketing emails
Accept optional analytics or advertising cookies
Submit information for a particular voluntary purpose
Agree to receive certain communications

You may withdraw your consent at any time.

Withdrawing consent does not make earlier processing unlawful.

Legitimate Interests

We may rely on legitimate interests when using information to:

Operate and improve the website
Respond to ordinary enquiries
Understand general website performance
Prevent spam and misuse
Protect the security of Cruise Forge
Maintain appropriate business records

We consider whether these interests are fair and whether they could unduly affect your privacy.

Legal Obligations

We may use or retain information where necessary to comply with a legal or regulatory obligation.

Contract

We may rely on contractual necessity where processing is required to provide something you have specifically requested or to administer an agreement with you.

Contact Forms and Emails

When you contact Cruise Forge, we may collect your name, email address and the contents of your message.

We use this information to respond and maintain an appropriate record of the correspondence.

Please do not send payment-card details, passport information, passwords or other highly confidential information through a general contact form.

Newsletter and Marketing Emails

If Cruise Forge offers an email newsletter, we will normally send it only where you have actively subscribed or another lawful basis applies.

You can unsubscribe at any time by:

Using the unsubscribe link in the email
Contacting us at hello@ cruiseforge.com

We may retain a limited suppression record after you unsubscribe so that we know not to contact you again.

Cruise Forge will not sell your email address to advertisers.

Comments and User Contributions

If comments or reviews are enabled, information you submit may be displayed publicly.

This may include:

Your chosen display name
Your comment or review
The date submitted
Any profile image connected to the commenting service

Your email address will not normally be displayed publicly.

Comments may be checked using automated spam-detection services.

Do not include private information in a public comment.

Website Analytics

Cruise Forge may use analytics services to understand how visitors use the website.

Analytics information may include:

Pages viewed
Approximate location
Device and browser type
Length of visit
Referring source
Links or features used

Where analytics technologies require consent, they will not be activated unless you accept them through the cookie settings.

Analytics reports are generally used in an aggregated form to improve the website and understand which content visitors find useful.

Current analytics provider: [insert provider, such as Google Analytics, Jetpack or none]

WordPress and Website Hosting

Cruise Forge may be operated using WordPress and hosted by an external website-hosting provider.

The hosting provider may process technical information required to:

Display the website
Maintain server security
Create backups
Identify technical faults
Detect malicious activity
Record basic server logs

Hosting provider: [insert provider]

Hosting location: [insert country or region if known]

Embedded Content

Pages may include content embedded from other websites, such as:

YouTube videos
Maps
Social-media posts
Audio players
Booking or cruise-search tools
Image galleries

Embedded content may behave as though you had visited the third-party website directly.

The provider may collect information, use cookies or track your interaction with the embedded content, particularly if you are logged into an account with that provider.

Optional embedded content should be blocked until consent is provided where required.

Social Media

Cruise Forge may maintain accounts on social-media platforms.

If you contact or interact with us through those services, the platform may process your information under its own privacy policy.

We may receive your public profile name, message and other information you choose to share.

Cruise Forge does not control how social-media companies use information collected through their services.

Affiliate Links and Advertising

Cruise Forge may use affiliate links or display advertising in the future.

An affiliate link allows Cruise Forge to receive a commission when a visitor follows the link and completes a qualifying purchase or booking.

Affiliate networks and advertising providers may use cookies or similar technologies to:

Record that a link was followed
Attribute a purchase or booking
Measure advertising performance
Select or personalise advertisements

Non-essential affiliate or advertising technologies will be subject to cookie consent where required.

Current affiliate or advertising partners: [insert providers or state “None currently”]

Cruise Forge does not receive the full payment details used to complete a purchase on a third-party website.

Information Shared with Service Providers

We may share limited information with trusted providers that help operate Cruise Forge.

These may include:

Website-hosting providers
WordPress service providers
Email and newsletter platforms
Analytics providers
Spam and security services
Website developers
Cloud-storage and backup providers
Professional advisers
Regulators or public authorities where legally required

Providers should receive only the information reasonably required to perform their services.

Cruise Forge does not sell personal information.

Links to Other Websites

Cruise Forge contains links to cruise lines, tourism organisations, travel companies and other websites.

We are not responsible for how those third parties collect or use personal information.

Read the privacy policy of the relevant website before providing information or completing a booking.

International Transfers

Some service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate legal safeguards are used.

These may include:

Transfers to countries recognised as providing adequate protection
Approved contractual protections
Other safeguards permitted by data-protection law

How Long We Keep Information

We keep personal information only for as long as reasonably necessary.

Typical retention periods may include:

General enquiries

Usually retained for up to 24 months after the enquiry is resolved, unless a longer period is needed for a complaint, dispute or legal reason.

Newsletter records

Retained while you remain subscribed. A limited suppression record may be retained after unsubscribing.

Comments

Retained while the comment remains published or until it is removed.

Competition information

Usually retained until the competition has been completed and any prize administered, followed by a reasonable record-keeping period.

Analytics information

Retained according to the settings of the analytics provider.

Security logs

Usually retained for a limited period necessary to identify and investigate website misuse or security incidents.

We may retain information longer where required by law or necessary to establish, exercise or defend legal claims.

How We Protect Information

We take reasonable steps to protect personal information.

Measures may include:

Secure website connections
Strong passwords
Access restrictions
Website and software updates
Security monitoring
Backups
Spam protection
Limiting access to those who require it

No online service can guarantee complete security.

You should avoid sending highly confidential information through ordinary email or website forms.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

Ask for access to your personal information
Ask for inaccurate information to be corrected
Ask for information to be deleted
Ask for use of your information to be restricted
Object to certain uses of your information
Receive certain information in a portable format
Withdraw consent
Object to direct marketing
Complain about how your information is handled

These rights are not absolute and may depend on the lawful basis and circumstances.

To exercise a right, contact: hello@ cruiseforge.com

We may need to confirm your identity before completing a request.

Automated Decision-Making

Cruise Forge does not currently use personal information to make solely automated decisions that have legal or similarly significant effects on visitors.

Children’s Privacy

Cruise Forge is intended for a general travel audience and is not directed specifically at children.

We do not knowingly seek to collect personal information from children.

A parent or guardian should contact us if they believe a child has submitted personal information without appropriate permission.

Complaints

Please contact Cruise Forge first if you have concerns about how your information has been used.

Email: [privacy email address]

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.

Changes to This Privacy Policy

We may update this Privacy Policy when:

Website features change
Service providers change
New forms or subscriptions are introduced
Legal or regulatory requirements change

The updated version will be published on this page with a revised date.

Contact Cruise Forge

Questions about this Privacy Policy may be sent to:

Cruise Forge

hello @cruiseforge.com